“Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Big) While Many Will Wonder What Just Happened.”
-Morgan Stanley
CBS News reports that there are more than 4.6 Billion cellphones in use worldwide, and according to Digby.com, 67% of smartphone users claim to have used their device to look for a business’s location information.
Is your internet site optimized for mobile phones? If not, there is a good probability you are driving buyers away that would otherwise be purchasing products from you. As smartphone use continues to rise, the longer you wait to have a website that is presentable on a mobile platform, the more dollars you are washing down the gutter.
Google commissioned a study recently to find out to what degree smartphone users are accessing their devices for buying purposes. Here are some smartphone stats from that study worth considering:
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- 81% browse the web
- 77% use search
- 48% watch videos
- 72% use their smartphone while consuming other media
- 93% use it while they are at home
- 95% of those who browse the web on smartphones look for local info
- 88% of those that found info that way acted on it within a day
- 77% have use their smartphones to contact a business
- 79% of smartphone consumers use their phones to help with shopping
- 74% of smartphone shoppers make a purchase, whether online, in-
store, or on their phones
- 70% use their smartphones while in the store
- 71% search on their phones because of an ad exposure
- 82% notice mobile ads, especially mobile display ads, and a third notice
mobile search ads
- Half of those who see a mobile ad take action, with 35% visiting a website
and 49% making a purchase.
Which would your customers prefer to see on their mobile phone?
“By the year 2014, there will be more mobile internet users than there will be desktop internet users.” -Morgan Stanley
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