Sin #5: Not Doing Proper SEO

This is a big mistake many people make. They have a website that looks great and may even be persuasive, but they haven’t made the website friendly to search engines.

Why is SEO, which stands for Search Engine Optimization so important?

Let me ask you a question, if you want to find a local pizza restaurant to you...

Do you go to the Internet to search or to the yellow pages?

The Internet, right?  More than 80% of people will never look at the yellow pages and go straight to the Internet to search for “your city pizza restaurant”.

And the restaurants that are on the first page of Google for that search will get a huge increase in sales because of that!

If your website isn’t search engine friendly, you’re leaving out at least 60% of all the traffic you could be getting.

The #1 source of free internet traffic in the world is the search engines. Getting your website to the top of the search engines will do wonders for your traffic.

Do your keyword research to see what people in your market are searching for. Make sure you find the keywords that have the most searches, preferably with the least competition.  Then apply proper SEO principles to get your website to rank. Focus on both on site and off site website optimization.

If you haven’t put attention into SEO, now is the time to start.