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• Direct Response Websites
  Does Your Site Sell of Just Take Up Space?
  
  
  • Sin 1 - Ignore Google Heat Map
    Most website owners are leaving thousands of dollars on the table. They do this without knowing it, simply because they’re committing these 7 common yet deadly website sins. If you’re committing any of these sins, you can bet you’re missing out on a lot of potential profit. Read these sins carefully to make sure you avoid these mistakes in your business.
    
    
    • Sin 2 - Fancy Graphic With No Traffic
      If you have a great website with no website traffic, it’s like having the best looking billboard in the world in the middle of nowhere. It just won’t do you any good! Often times’ website owners will spend thousands of dollars on fancy looking websites. Yet they don’t pay attention to actually getting website traffic to those websites.
      
      
• Sin 3 - Your Customers Slip Away
  If you capture the contact information of 20% - 50% of your visitors, over the long run you’ll convert much more than just 1%. Additionally, you can get "repeat business" by capturing your existing client's email contact information. Studies have shown that just a 5% increase in repeat business translates to over a 25% increase in YOUR annual sales!
  
  
• Sin 4 - Your Site Design Lacks Passion
  Many people who design their own websites often come up with designs that just aren’t up to par. Unfortunately, this has a very direct impact on your bottom line. When visitors come to your website, they form an immediate impression of how professional your site looks.
  
  
• Sin 5 - Not Doing Proper SEO
  Let me ask you a question, if you want to find a local pizza restaurant to you... Do you go to the Internet to search or to the yellow pages? The Internet, right? More than 80% of people will never look at the yellow pages and go straight to the Internet to search for "your city pizza restaurant". And the restaurants that are on the first page of Google for that search will get a huge increase in sales because of that! If your website isn’t search engine friendly, you’re leaving out at least 60% of all the traffic you could be getting.
  
  
• Sin 6 - Your Site Doesn't Sell Me
  Another big mistake business owners make is having websites that simply does not sell. Even if you have a website that looks great, if it doesn’t convince people to buy, then it hasn’t served its purpose as an advertising piece. The purpose of a website is to make money. If your website doesn’t sell, everything else is wasted. Think about what is "in it for the visitor" to spend time on your website.
  
  
• Sin 7 - Video and Audio
  Ten years ago, having an all text website was acceptable. Nowadays, having an all text website will set you far behind your competitors. Marketers all over the world are finding that video websites will very often make much more money than all text websites.
  
  
• Sin 8 - Google Business Center Absence
  With the Local Business Center you can add the following information pertaining to you business to Google Maps: - Name - Address - Phone Number - Descriptions - Photos and more.
  
  
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