Let me ask you a question, if you want to find a local pizza restaurant do you…
Do you go to the Internet to search or to the yellow pages?
The Internet, right? More than 80% of people will never look at the yellow pages and go straight to the Internet to search for “your city pizza restaurant”.
And the restaurants that are on the first page of Google for that search will get a huge increase in sales because of that!
If your website isn’t search engine friendly, you’re leaving out at least 60% of all the traffic you could be getting.
The #1 source of free internet traffic in the world is the search engines. Getting your website to the top of the search engines will do wonders for your traffic.
Do your keyword research to see what people in your market are searching for. Make sure you find the keywords that have the most searches, preferably with the least competition. Then apply proper SEO principles to get your website to rank. Focus on both on site and off site website optimization.
If you haven’t put attention into SEO, now is the time to start.
If you have a great website with no website traffic, it’s like having the best looking billboard in the world in the middle of nowhere. It just won’t do you any good! Often times’ website owners will spend thousands of dollars on fancy looking websites. Yet they don’t pay attention to actually getting website traffic to those websites.
Listen closely. Before you spend any more money on web design, realize that:
Your website is only as useful as the number people who visit it.
If nobody see’s your website, you’re not going to make any money!
If you already have a decent looking website, it’s time to shift your focus. The people who really make money from their websites aren’t the people who spend all their time on the graphics; it’s the people who spend their time on getting traffic.
Some points to consider:
1. Once you start getting more traffic to your website, that’s when you can work on your design even more.
2. Remember: The best looking website in the world is simply no good without traffic. Get traffic to your websites and profit!
3. Some of the easiest ways to get traffic is to take advantage of the social media sites on the web…you know, the ‘free’ sites like Twitter, Youtube, Facebook.
4. When a SEO company quarantees your website on the first page of Google ask “for how long”; no one can legitimately guarantee that. Ask them for what keyword and is anyone using that keyword in searching. Anyone can get the keyword ‘green horned toads from Istanbul’ ranked well but is anyone searching for that; probably not and if so it would probably be so miniscule that it would have no impact.
If you would like more information on incorporating a direct response website into your small business advertising portfolio then please get our free report “Increase Profits and Lower Marketing Cost by Avoiding These 5 Mistakes.” Just enter your name and email address and it will be emailed to you within the next few minutes and see first hand how powerful a direct response website is in keeping in contact with both existing and potential customers.
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Does Your Site Sell or Does it Just Take Up Space? If you are in need of an online marketing solutions provider you can trust, and who is willing to engage for the long haul, I can provide you with exactly what you need.
Bob Janeway
Shawnee,OK 74804
bob (at) directresponsecompany.com