Sin #1: Ignoring Your “Google Heatmap”
Most website owners are leaving thousands of dollars on the table.
They do this without knowing it, simply because they’re committing these 7 common yet deadly website sins. If you’re committing any of these sins, you can bet you’re missing out on a lot of potential profit.
Read these sins carefully to make sure you avoid these mistakes in your business.
Did you know that researchers have carefully mapped out where your visitor’s eyes usually go when they first land on a web page? Below is an image showing where the 'eyes' wander on web page:
Eye Tracking Studies Reveal All:

Source: Official Google Blog
Let me ask you a question. If you hid your order link in small type way at the bottom where nobody can find it, what are your chances of making a sale?
· As ridiculous as it sounds, that’s what many business owners are doing, just on a smaller scale.
· Instead of optimizing their website for sections of the page where people are most likely to go, most people just create their website in a very haphazard manner.
· This creates confused or disinterested visitors, which results in lost sales for you. If you don’t pay attention to the “Google Heat Map” which tells you where your visitor’s eyes are likely to go on your website, then you’re missing out!
As a business owner who has a website to make a return on and get more sales, you need to:
· Put your calls to action where the eyeball will go to on your webpage
· You only have 5 seconds to capture their attention!
· Include bullet points in the main 'heat' of the google heatmap!
- Sin 2 - Fancy Graphic With No Traffic
If you have a great website with no website traffic, it’s like having the best looking billboard in the world in the middle of nowhere. It just won’t do you any good! Often times’ website owners will spend thousands of dollars on fancy looking websites. Yet they don’t pay attention to actually getting website traffic to those websites.
|